Search Engine Optimization (SEO)

LinkedDNA’s approach to Search Engine Optimization, SEO is one of the most comprehensive in the industry that includes not only your website but your LinkedIn profiles as well.

With a bit of investigation and you will find that LinkedIn has quickly become one of the top sources of traffic to your websites.

Search Engine Optimization Workshop Checklist

For this reason, the SEO of your LinkedIn pages should be a priority with backlinks to your website and keywords optimized.  

The following is a comprehensive list of tasks the LinkedDNA SEO expert will undergo on your behalf to ensure your website is SEO optimized. There may be some items on the below list that are not applicable for you.

Technical SEO (crawling & indexing)

Technical SEO refers to improving the technical aspects of a website in order to optimizing your site for crawling and indexing by search engines like Google. It is generally refers to the backend techniques used to help improve search visibility, making your website faster, easier to crawl and understandable for search engines. The content of your website is handled by the On-Site SEO tasks.

On-Page SEO (Page & Content Optimization)

On-Page SEO refers to optimizing all the content of your website pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO helps search engines understand the focus and purpose of your website and its content, as well as identify whether it is relevant to a searcher’s query. 

The goal with on-page SEO is to give you guidelines on how to inject SEO friendly content to your website that aligns to a web user’s intent and that is easily understood by search engines like Google. This includes any textual and digital content along with any HTML source code that is leveraged on the page. The goal is to optimize these elements.

Off-Page SEO (website promotions)

Off-page SEO refers to all the activities associated with the promotion of your website from other online sites such as LinkedIn, blogs and other reputable websites and pages. The goal of off-page SEO is to convince search engine algorithms that your website deserves a higher ranking in the search results. Your overall goal with off-page SEO is to get high-quality incoming links from other related websites on the Internet. Off-page SEO tells search engines that your website is important to relevant users on the web.


Keyword research is the first step for developing successful SEO for your website. It helps search engines direct targeted audiences to your website based key words or phrases that are entered by users in their searches.

So, what Is Keyword Research? Keyword research is the process of finding and analyzing search terms that your target audience would most likely enter into search engines like Google or Bing with the goal of finding relevant sites to address their needs.

It is critical to choose relevant keywords for your business that will help facilitate that traffic to your website. Keywords research helps your target audience to search and find you through search engines like Google. Your keywords help you stand out amongst your competitors and helps pave the way for potential customers to visit your website.


For businesses that serve a specific geography like regional area or city, Local SEO (Local Search Engine Optimization), sometimes referred to as local search marketing, is an incredibly effective way to market your local business online. Local SEO is the process of optimizing your website so that it appears in the first positions of Google, Bing, and Yahoo for searches that are related to your service area. For local medical offices and business this is highly valued. The following things help drive better Local SEO.


With the now majority of web traffic coming from mobile users, having a solid mobile SEO strategy is critical. Ensuring your website is mobile-friendly is the starting point.  Mobile optimization is the process of calibrating your website content to ensure that web visitors that access your website from mobile devices have positive customer experience customized to their mobile device be it a smartphone or tablet etc. When content on your website is properly optimized it easily adjusts to fit on smaller screens for mobile device users. Mobile SEO strategy includes having optimized titles, descriptions, text content, images, video, and internal links.

Ensuring your website is a responsive website is the first step in your mobile SEO strategy. Your Mobile strategy should also take into consideration site design, site structure, page speed and more to ensure a quality mobile user experience. The following is a list of the key elements.



Add and verify website with Google Search Console
Add and verify website with Bing Webmaster tools
Run Google Analytics and SEO reports
Check for Google penalties
Check permalink structure and make URLs SEO Friendly
Install SSL and make sure that website is https
Check for non HTTPS content
Check the ‘Coverage Report’ in Google search console for errors
Check and optimize robots.txt file
Check WordPress visibility settings
Check comment settings and make sure that all comment links are ‘nofollow’
Optimize menu and site structure
Optimize XML sitemap and submit to Search engines
Check for sitemap errors in Google Search Console
Add structured data markup data to homepage
Test structured data markup implementation
Enable breadcrumb menus on all posts and pages
Check that schema implementation for breadcrumbs is correct
Check that all pages define a canonical URL
Implement hreflang if website is available in more than one language
Check and optimize 404 Page
Check and improve the loading speed of website
Use Lazy Loading for images and videos
Optimize logo and favicon


Find current list of links directed at website
Seek links from high authority websites
Review link profile to identify and remove bad links


Optimize logo for local SEO
Add NAP information (Name, Address, Phone Number) on ALL pages
Make sure that NAP information is consistent across all channels
Add a Google map in the contact information page
Register company with Google My Business
Use Schema to give more information about local business to Google
Register website with relevant directories
Seek mentions (links) from the local press


Optimize page titles (including the homepage)
Optimize meta descriptions (including the homepage)
Optimize content (including the homepage)
Check for brand name on Google
Optimize website for Google sitelinks
Optimize posts for Google sitelinks
Optimize posts for Google featured snippets using lists
Check and optimize the H1 tag for all pages (including the homepage)
Check and optimize page headings
Make sure that target keyword is included in opening paragraph
Add text content to accompany non-text content
Optimize content for E-A-T (Expertise - Authoritativeness - Trustworthiness)
Beautify content (formatting and styling) and make it to read
Optimize images
Create dedicated image sitemap and submit to Google
Optimize videos and other multimedia elements (with proper schemas)
Create a dedicated Video sitemap and submit to Google
Optimize titles/description/content of category pages
Check internal linking strategy
Give credit to other high-quality websites


Test current Keywords and Long-tail Keywords
Test current Keywords and Long-tail Keywords
Optimize content based on outcome of keyword research


Run the Google mobile friendly test
Check mobile speed using different tools
Test mobile website on different resolutions
Check popup usage on mobile
Check that CTA on mobile are visible and easy to access
Consider implementing Accelerated Mobile Pages